Key Concepts

Level 1

Knowledge, Self-Inventory, and Beginning Skills

Level 2

Application and Analysis

Level 3

Synthesis and Effective Use

1. Assesses the success of his/her own and other’s communication efforts. Identifies strengths and weaknesses in a variety of communications.

Identifies strengths and weaknesses in own communication skills.

Uses feedback to improve communication.

Seeks feedback, specific help, and clarification to solve communication problems.

Consciously adapts understanding of effective communication to new contexts, assesses the results, sets and meets goals for improvement.

Identifies, evaluates, and values what has been learned about communication while studying at Clark.
2. Interprets and uses visual, verbal, and non-verbal elements of communication. Shows an understanding of the basic elements of communication. Can explain them clearly, in own words.

Identifies examples of strong and weak use of elements.

Uses elements to create clear, accurate messages in comparatively simple, controlled situations.

Uses dictionaries, other reference tools, and experts to clarify communications.

Checks understanding of messages whenever possible.

Creates neat documents in prescribed formats using simple visuals.

Analyzes, compares, and contrasts how the elements are used in many types of communication.

Consciously uses the elements of communication in a variety of complex, open situations.

Chooses elements that effectively communicate complex ideas to varied audiences for a variety of occasions.
3. Recognizes and provides well-organized information to support and develop ideas. Identifies main ideas, subordinate ideas, and evidence in a variety of communications, using verbal, visual, and non-verbal cues.

Identifies examples of strong and weak ideas, organization, and development in a variety of comparatively simple communications.

Focuses on ideas and evidence, avoiding distraction.

Creates clear ideas, organization, and support in relatively simple controlled, communication situations.

Creates and executes research plans.

Develops and supports ideas by analyzing and synthesizing material from several sources.

Analyzes, compares, and contrasts how communicators present and support ideas in a variety of open, complex communication situations.

Consciously uses principles of unity, organization, and development to understand and create messages with increasing clarity.

Communicates complex ideas to varied audiences, providing strong support.

Synthesizes complex, multiple sources.

Designs thorough research processes.

Chooses sources for reliability.

4. Recognizes and practices ethical behavior in communication situations. States ethical concepts clearly, in own language.

Notices formal and informal methods of giving credit to sources.

Identifies inflammatory and abusive language and tactics designed to circumvent reasoning.

Identifies and gives examples of facts, inferences, and judgments.

Prepares thoroughly for communication tasks.

Describes, summarizes, and paraphrases simple materials accurately.

Gives informal credit to any sources used.

Uses visual, verbal, and nonverbal cues to separate own work from sources.

Analyzes how others use sources.

Uses academic documentation systems accurately.

Describes, summarizes, and paraphrases varied materials accurately.

Analyzes the ethical quality of communications and refuses to respond to unfair, inflammatory, or inaccurate language and images.

Identifies, investigates, and/or rejects messages with insufficient evidence or faulty logic.

Synthesizes a clear set of communications ethics standards and uses those standards in varied, complex communication situations.

Evaluates and values the ethical quality of communications.

Clark College graduates will demonstrate the ability to deliver and understand written, spoken, and visual communications, clearly and accurately.

Direct questions, comments, concerns to

Clark College 1999